Pick a colour for the week and be consistent about creating content where various hues of that colour are prominently on display. The caption space can be used to tell the story behind the dish or even tag a relevant wine company to highlight how a dish can be paired - a potential branded collaboration.įollow a colour-based theme for a few days Though creating a menu on the feed is very similar to putting across a catalogue, there is a slight difference - this is essential collateral to a restaurant. The catalogue profile can then later be deleted. You may even build a separate Instagram profile for a new catalogue during the festive season - tag it on the announcement post on your main profile. To create a pattern with certain strategically placed/posted images can help you get a grid design where you don’t have to worry about posting half pictures or destroying the grid when you put up new images on the feed.Īlso Read: A peek into OYO Room’s Instagram strategy Build a catalogue for a festive collectionĪ new collection can be beautifully displayed using several half-images on the screen. Use borders that sync as well as separate To direct people to a link in the bio or swipe up to visit your website may work but to have a website on the platform itself is definitely a plus! Bonus: It is a much cheaper option for small businesses! Instagram can be an excellent space for you to build a mini-website that is easily accessible to wide-ranging audiences. The important aspect is to give a clear message and justify the space being consumed. You don’t have to always go for a grid that spans across the entire feed at one time.
They should intrigue people to visit the profile to check the bigger narrative. Care should be taken to ensure that individual pictures don’t look incomplete. Joining the pictures intended for the grid with the help of connector elements in the contributing creatives is a good strategy. Here are a few brand pages and key lessons one can learn from them. Optimally using negative space and part images that are can be put together to complete a puzzle are two ways to make the most of Instagram grids. Small businesses can particularly use Instagram grids to their benefit, against minimal investments. Instagram can be used as an excellent mini-website where businesses, both big and small, can use the space as a visual display of everything that they stand for and have to offer. Against minimal investments, small businesses can optimise the design of Instagram grids with creatives to get easily accessible lookbooks and catalogues.
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